As we transition out of a pandemic, wellness has been on the top of the consumer’s mind. They are savvier and more interested in botanical & natural solutions to life’s ailments. Whether it is Zinc & Elderberry for Immunity or Ashwaghanda for those seeking Calm, biotanical remedies have been on the forefront of the consumer’s mind. Traditional oral dosages are less desirable and applications such as patches have begun to see mainstream success.
About David Westerfield
David is a versatile business executive with a passion for new product development. Seasoned in a variety of functions including finance, marketing, & sales for Avery Dennison, a Fortune 500 manufacturing company, he began running the day-to-day business operations of smaller, entrepreneurial enterprises in 2012. David has grown up in the adhesive products business for over 20 years & has helped develop novel applications using a stick to skin adhesives and bring them to market for the nation’s largest brands.
As President of AdCal, he partners with companies to merge botanical and herbal extracts with the latest technologies of on-skin applications.
Areas of focus recently include rest, relief, energy, and calm applications that take the best nature has to offer and present them in a user-friendly format.