A major challenge facing every ecommerce business is website conversion. Over 97% of website visitors don’t convert, putting extra burden on retargeting efforts to increase online sales. Enter Postcard Retargeting: add the response strength of Direct Mail to your website visitor retargeting efforts. Learn 5 Best Practices of Postcard Retargeting and make the most of this new channel, so you can increase conversions without needing more traffic on your site.
About Chris Foster
Chris Foster is VP New Business at Modern Postcard, a national direct marketing company that services business of all sizes and in all markets. Their newest innovation, Modern iO Postcard Retargeting,specifically supports the ecommerce industry: any company with a website can retarget their lost visitors with direct mail postcards. As a marketing and branding executive, Chris understands how to help any-sized business better position and brand themselves and tell their most authentic story to engage their audience. In addition to leading the creation and execution of new business strategies at Modern, he continues to teach Brand Strategy at UCSD Extension since 2009. Chris is a contributing author for TargetMarketing Magazine and NonProfitPro and has presented at numerous professional conferences nationally. He is also Chairperson of the Brand Response Council for the Performance Driven Marketing Insititute (PDMI), a trade organization dedicated to educating and connecting the brand advertising industry.