From a makeup artist with a lifelong passion for beauty, I launched my brand with just 100 pairs of lashes and a £530 loan from my Nana. Backed by a background in science, I created products rooted in performance and innovation like our ground-breaking marshmallow makeup sponge, loved for its cloud-like softness and flawless finish. What began with no followers has now grown to a community of over half a million across platforms. Today, my brand is proudly stocked by leading retailers including Sephora, Boots, ASOS, PrettyLittleThing, Next, John Lewis, Very, Debenhams, Beauty Bay, Look Fantastic, and Just My Look. In 2024, we expanded into skincare with our Soft Skin Cream—a South Korean-made formula for dry, sensitive skin and loungewear under our brand cmfrt, blending British old-money aesthetic with premium comfort. This journey is proof that with vision, science, and soul, you can build something extraordinary from almost nothing.