In this session, Briana Dow will show how diversification is key to driving sales and growing your ecommerce business. She will share helpful tips to diversifying across multiple marketplaces and channels, identifying new products to invest in, and how to decide what partnerships and services are worthwhile. Whether you are a seller looking to grow or hoping to gain a better understanding of the complicated work of ecommerce selling this session is for you.
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Briana Dow
Head of Account Management and Business Development - Tophatter
Diversification is Key to eCommerce Success: What you Need to Know
About Briana Dow
Briana Dow is the head of account management and business development at eCommerce marketplace, Tophatter. There she oversees a global team focused on acquiring and retaining merchants. A veteran of the industry, Briana has worked in digital advertising for 10 years and most recently as a Senior Account Manager at eBay. A California native, Briana can be found cheering on the Giants in her spare time.