Join Channel Key’s Brian Martinez as he discusses his proven method of building a best-in-class Amazon Ads strategy. Brian will cover every step of the process, including goals and objectives, audience targeting, keyword bidding, reporting and metrics, optimization, and more. Featuring real case studies and client data, this eye-opening presentation will reveal some of the most profitable tactics and strategies for leveraging the power of Amazon Ads.
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Keynote Speaker
Brian Martinez
Vice President of Client Services - Channel Key
Amazon Ads: Cracking the Code to Effective Campaign Strategies
About Brian Martinez
Brian Martinez is a national Amazon thought leader, strategist, and advisor to retail, B2B, and D2C brands. He leads a team of 40+ certified Amazon specialists, managing $250 million in annual GMV and $12.5 million in ad spend. A commentator on the latest e-commerce practices, Brian has presented alongside some of the most senior Amazon executives at the company’s corporate headquarters.
From working for startups to growing multi-million-dollar brands, Brian climbed the ranks of e-commerce through direct, hands-on Amazon selling. His previous experience includes marketplace operations for Trend Nation, a Top 200 Amazon Seller that has generated over $750 Million in sales.
Today, Brian is a seasoned e-commerce veteran sought by some of the world’s most recognized brands. He champions a KPI-driven approach to scaling on Amazon through excellence in every function, including inventory and catalog management, pricing strategy, brand control, and protection, marketing and advertising, content creation, and more.