Ash White is a global commerce strategist and Managing Partner for commerce media at dentsu, where he leads transformative initiatives across retail media, customer data, and digital commerce.  Ash partners with leading FMCG, beauty, luxury fashion and consumer electronic brands to unlock growth through data-driven ecomm, retail integration, and omnichannel activation.As an advocate for modernising media ecosystems, Ash is passionate about retail media best practices, geo-contextual planning, and the evolving role of data in commerce strategy. His frameworks and playbooks focus on how brands engage with consumers in a fragmented commerce landscape and navigating increasing complex supplier/retailer relationships.Ash brings clarity, energy, and strategic foresight to every engagement. Their work continues to shape the future of commerce—where data, technology, and creativity converge to deliver measurable impact.