Location pin
LAS VEGAS | 1 & 2 SEPT 2021 SOUTH HALL LVCC USA
NEW YORK | 30 SEPT & 1 OCT 2021 JAVITS CENTER
EUROPE | 13 & 14 OCT 2021 MESSE FRANKFURT
UNITED KINGDOM | 2 & 3 MARCH 2022 ExCeL LONDON
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Keynote Speaker
Zana Busby: Speaking at the White Label World Expo USA

Zana Busby

Chief Consumer Psychologist - Retail Reflections


Your Ultimate Key to Success: Cracking the Consumer Behaviour Code in the Post-Pandemic World

Understanding the ever-changing consumer behaviours, attitudes, and expectations is imperative if you want your business to thrive.

However, today more than ever, it’s crucial to listen, understand, and adapt to the shifting consumer mindset. Knowing how your customers feel, what drives them, and what their expectations are in the post-pandemic world, is your key to success.

Do you know the top strategy that will attract customers in the transformed world?

Why you need to learn about the new consumer personality types and their traits?

What is the biggest mistake you can make and how to avoid it?

This session will take you on a fascinating discovery journey exploring the world of psychological secrets to the newly emerging consumer needs and trends that will help you differentiate your business as long-term winner.

About Zana Busby

Zana Busby is a Chief Consumer Psychologist for Retail Reflections. Her work is based on cognitive-behavioural science, with the main focus on the role emotions, cognitions, mood, and gender differences play in shaping and influencing consumer buying decisions and behaviour.

She is also a founder of ZANA.B psychological studio, an integrative service provider for mental health and business psychology.

Often featured in the media, including BBC Radio, specialist retail press, newspapers and magazines, Zana’s expertise is in much demand. She provides psychological perspective and insights on the impact of the coronavirus crises on people’s mental health, consumer behaviour, and relationships challenges.

Zana is an international keynote speaker delivering insightful presentations that inspire and provoke curiosity. Whether she speaks on topics of consumer psychology, mental health, brand-customer relationship, or emotionally intelligent leadership, Zana’s engaging talks cover a wide range of subjects and provide practical examples with a real-world checklist for brands, retailers, and clients from different industries.