Ali Babul

Increasing your profit on Amazon

Marketing teams shouldn’t optimize for ACoS.
Today, profitable growth is the goal. This means providing teams a perspective of the entire merchandising landscape.
Are prices affecting sales? Are promotions profitable? Are you hitting the right value propositions? Are you advertising
your best products? Do you have stale inventory?
ACoS encapsulates none of this and neither do your current solutions. Join Ali in his discussion towards finding a
framework that does.

About Ali Babul

Ali Babul is the Chief Evangelist Officer at Trellis, a merchandising automation platform with a focus on advertising and
pricing optimization. He joined Trellis with over 10+ years of agency experience creating strategies to grow small and
large brands.
With a keen eye for both the moment at hand and the big picture, Ali helps brands scale their products and propel their
success. His focus is to bring awareness to problems that brands are facing selling on various marketplaces.
Honoring his love for all things business, he is an angel investor and advisor to various startups across industries,
including restaurants, DTC brands, and SaSS companies alike.