Location pin
UNITED KINGDOM | 9 & 10 JUNE 2021 ExCeL LONDON
LAS VEGAS | 1 & 2 SEPT 2021 SOUTH HALL LVCC USA
EUROPE | 13 & 14 OCT 2021 MESSE FRANKFURT
NEW YORK | 30 SEPT & 1 OCT 2021 JAVITS CENTER
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Keynote Speaker
Alex Genov: Speaking at the White Label World Expo USA

Alex Genov

Head of Customer Research - Zappos


TBD

TBD

About Alex Genov

Alex is an experienced customer research professional who applies his Experimental Social Psychology background and his passion for research, design, and innovation to solving important customer and business problems. His professional goal is to help teams create remarkable products and services which make people''''s lives easier and more enjoyable.

Currently Alex is leading Customer Research for the Zappos Family of Companies. In previous positions, he was responsible for research and usability of the products and services for companies like TurboTax (Intuit), State Farm Insurance, and the Active Network. He has over 20 years of relevant experience – 5 years of academic research and over 15 years of customer research in the software industry. Alex received his PhD in Experimental Social Psychology from Clark University. His areas of research include: defining and measuring emotions, individual differences, usability, and consumer segmentation.