As Product Managers, we have an innate desire to build great products. However, to be a truly great PM, you must be able to take a step back and evaluate when and how to best enter a market (if at all). The first question you should always ask is why should we do this rather than jumping straight to how we do this. Without a clear strategy, your company will cease to exist.
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Keynote Speaker
Aditya Agashe
Product Manager - Microsoft
Business Strategy for Product Managers: Market Entry Strategies & Predictions
About Aditya Agashe
Aditya Agashe is a prominent Program Manager at Microsoft where he works on Azure cloud computing to build hyper-converged and hybrid features that help customers adopt cloud technologies. He previously managed product and engineering teams as the founder of Belle Applications and Head of Product at Speare.