As we usher in the highly-anticipated summer holiday season, we observe an unprecedented shift in consumer purchasing habits and expectations in this post-pandemic era. This will be the best time for businesses to evaluate their current e-commerce strategies to adapt to these changes whilst maximizing their sales in the coming months.
To help you prepare your retail for the current summer season, our media partner, Parcel Monitor, has compiled a list of the latest e-commerce trends to watch out for to get your business summer ready.
Here are the key takeaways:
Mobile wallets continue to dominate payments: There has been a growing trend in the adoption of mobile wallets in the global marketplace. In-store mobile payments usage has also grown by 29% in 2021 and is expected to increase in the years to come.
Big data plays a role in creating personalized experiences: Businesses have realized the growing need for “e-commerce personalization” which involves the gathering of data about the consumer base and segmenting them into groups.
Implementing a Dynamic Pricing Strategy: Many e-commerce businesses modify their prices based on factors like market price, seasons and competitors, so as to boost margins and sales for various customer segments.
A greater emphasis on sustainability & social responsibility: Many brands have begun to embark on environmentally friendly and long-term sustainable techniques such as offering sustainable shipping options and improving their waste management.
Discover more about the latest e-commerce summer trends here!