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Pushaoo: Pioneering the Global Hemp Textile Movement


Ethical and eco-friendly clothing is a rapidly expanding industry, with growing environmental concerns being a major factor in this shift. The fashion industry alone accounts for 8.1% of global greenhouse gas emissions and by 2030 it is projected that there will be 148 million tons of fashion waste, making it imperative for consumers and businesses alike to source eco-friendly clothing options. Pushaoo is an innovative, carbon-neutral company set to revolutionize the apparel industry by pioneering the global hemp textile movement.

Helena Donoso, founder of Pushaoo, was introduced to hemp as a textile on a backpacking trip through Rajasthan and used her passion for sustainability and entrepreneurship to develop Pushaoo and work towards ecological integrity and social justice in fashion. To combat the growing ecological concerns within the fashion industry, Pusahoo utilizes the many benefits of the Hemp plant to create carbon neutral, sustainable, and fashionable clothing.

Hemp is significantly more sustainable than traditional cotton plants, yielding 220% more fiber, using 1/20th the amount of water, and creating a fiber that is 2-3 times stronger. Pusahoo’s diverse product line includes hemp and bamboo hoodies, shirts, jumpsuits, accessories, and even handmade jewelry. As a company, they are dedicated to growing their vertical B2B efforts by offering wholesale loungewear and custom pieces, and are even beginning to expand their product lines into the pet industry!

Not only will Pushaoo be exhibiting at this year’s White Label World Expo, but founder Helena Donoso will be hosting a live seminar session delving into hemp apparel. Her session, “Hemp Apparel Paving the Way to Sustainable Fashion will offer valuable insights into this emerging industry including the benefits of hemp fabric and the countless opportunities that lay ahead.

Be sure to secure your free ticket to network with innovative entrepreneurs and leading retailers like Pushaoo at The White Label World Expo on September 1st & 2nd 2021 at the Las Vegas Convention Center!