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5 Reasons to Exhibit at Tradeshows

Updated: October 24, 2019


Give Your Business The Midas Touch

Running a successful business isn’t easy (if it were, we would all be business owners), but there are always opportunities around the corner if you’re willing to look. Tradeshows are perfect opportunities to get your business ahead, with the main reason for a tradeshow being consumers and other businesses searching for the services and products they need to enhance their business arsenal, all in one hub.
Whether you’re looking for more customers, higher quality customers, or expanding into a new market, Tradeshows give entrepreneurs and businesses a jolt of healthy business within the span of a couple of days.

Here’s a short list of simple reasons to show why Tradeshows are a profit goldmine waiting to be unearthed: 

Reason 1: Open Up To A New Market & Build Brand Loyalty

Visitors are coming with the intention of finding solutions to their problems. They are open to see what your business does and what it can do to solve the problems they didn’t know they had. 
Educate your target audience and provide them a sample of what they’ve been missing out in the business world. Close deals at the show and get feedback from customers you already have. A direct approach is often the one that gets the best results.

Reason 2: Network Face-to-Face Effectively

Face-to-face communication is the most desired, yet often least utilized method of conducting business in the digital era. Exhibiting your company at a tradeshow means you get to bring that personal touch to your company, changing the perception of your consumers. From a name on a website into a handshake and a pleasant conversation, face-to-face marketing will work wonders on your products and your brand.
Not only that but you can personally showcase your product or service to an audience and cut through any hesitation or confusion consumers may have about what you do and how you do it. 


Reason 3: Find New Services & Products That Can Upgrade Your Business

Tradeshows aren’t just a place for exhibitors to meet prospective customers. You can find out what you may have been missing in your business strategy and get in touch with companies that can help boost your own business and refine its methods. Don’t just see a prospective customer as a revenue generator because they’ve got some good ideas and tools as well. Conversation is key.
Optimize your sales and lead generation while you get sales and leads generated. What other place offers this kind of opportunity?!


Reason 4: Discover New Industry Trends

Remember that tradeshows are the place to be when learning what’s been going on in the industry. Find out what trends are coming to the market and the industry overall, so you can take away much more than a boost in sales and lead generation.
As the very cliché but very true saying goes: Knowing is half the battle.

Reason 5: See What Your Competitors Are Doing Right

You can’t just walk up to your competitors and see what they’ve been up to... or can you?
A tradeshow offers a place for all businesses to meet, and if your business is there then a competitor is likely to show up as well. Observe what they do right that your business could also implement. After all, the key to beating your competitor is doing what they do but better.
Finding out what your competitors do right is also another great way of getting feedback from your market that has yet to do business with you. They might be choosing the competition because of the simplest factor, but knowing that factor made enough of an impact in their consumer choice means that you’ve got some new information to utilize in your business strategy.

And don’t just take our word for it. Check out these sources we used directly on why exhibiting at Tradeshows are worth the investment:

Top 7 Reasons To Exhibit At Trade Shows - written by Jillian Tempestini, published by nimlok
10 Great Reasons To Exhibit At A Trade Show - published by DisplayWizard

For White Label Expo Las Vegas sponsorship and exhibiting opportunities, please contact the Event Director John Richard on or 702.707.7627 - extension 6004. Register below to secure your Free Ticket and get access to all important information and updates to the show!