An important and often overlooked aspect to getting your product in the hands of consumers is the packaging. Having a good packaging line up will not only ensure your product gets the attention of consumers but also help you prioritize your budget.
Presentation is vital to getting your buyers to trust they are purchasing a product that is well-made and does what it needs to do. From food to electronics and more, the way your buyers see the product’s package can determine within 5 seconds if that product is something they want to purchase.
Let’s take a look at the two major types of packaging and how their distinct options can help leap your product, whether it be white label or private label, into the buyers’ hands.
Stock packaging is a basic, ready-made type of packaging that allows the seller to mass produce the same package for a massive quantities. If you need to sell the same simple product a thousand times over, this is the type of packaging you should be looking into.
Stock packaging often comes in standardized sizes and styles and is the type of packaging many retail stores sell their products. But that does not mean stock packaging is a limited method to getting your brand out there. Some companies often combine stock packaging with a custom label to get their brand cheaply and efficiently out to the consumer. Think about all the cereal boxes you see in the grocery store. Nearly all of them use a form of stock packaging, but each brand has its own unique label so you know within half a second which brand you’re getting.
Custom Packaging is much more specific than stock packaging. Custom packaging involves a specifically tailored package to fit the product and give it a unique look. Custom packaging requires designing and even a bit of engineering involved to ensure the package gets the product from storing, transporting, and finally to displaying the product out to the consumer.
A perfect example of custom packaging would be glass products or other delicate items like mirrors. Rather than getting a supply of standard stock packaging, custom packaging can be made around the shape, size, and sensitivity of the product.
What Are The Benefits Between The Two?
As mentioned before, Stock Packaging is an inexpensive choice compared to stock packaging. It’s also much faster, making it a viable strategy if custom packaging proves to be too much of an investment for the product. If your product can fit within a standard size and is mass produced, look into your options with getting stock packaging for your product. You can combine stock packaging with a custom label to give it appeal and have buyers choose your product over competitors.
Custom Packaging has much more flair to it. You can create a custom package to not only ensure your product is safe but also can be designed to contain things like brochures, handbooks, additional products that are included with your main product, and much more. If your product is intended to be sold with a personal touch, consider looking into how custom packaging can take your product from standard or exceedingly professional.
What Are The Disadvantages Between The Two?
Stock packaging can have limited options, and if your product does not fit standard sizes, you may run the risk of having a product appear cheaply made and, in a nightmare scenario, be found broken or bent if it was improperly packaged.
Custom packaging requires a much higher start-up cost and is often a lengthy process with the involvement of a designer or engineer. A seller should be confident in making the decision to go with custom packaging because of its commitment at creating the right package for your product.
How To Determine What Style Works For Your Business
Here are three simple factors any reasonable seller will consider in determining what style of packaging to choose:
1) Your Product’s Needs
Know what your product is and what style of packaging it needs to reach the customer. Consider its size, shape, fragility, and its longevity (is it a product that can expire?) to prevent you from going through the trial-and-error process.
2) Your Target Market
Know your buyers. Are they purchasing from online stores or are they seeing your product on the shelf of a brick-and-mortar location? What is your buyer demographic? Do some research on successful packaging examples in your target market.
3) Your Budget
Knowing how much you can invest in packaging costs is a must to ensure you get a better ROI. Packaging is an essential factor to selling a product, so weigh in how much of your budget can be spent on getting the right fit for your product and your buyers.
One extra factor that also helpful to consider is your timeline. Knowing how long will the packaging process take, from determining which supplier to choose all the way to the checkout line, can boost your ROI or hinder it.
Get Your Package Through The Door
Now that you know the essentials to packaging, where do you begin your search for the right supplier? We’ve got you covered. The White Label World Expo is hosting a variety of 300 white and private label suppliers and experts at the Las Vegas Convention Center on February 26th & 27th, not the mention thousands of ecommerce and reseller specialists coming to network under one roof.
Check out our Why Attend Page to learn how The White Label World Expo can launch your business and your brand into success in the retail and online world.
For White Label Expo Las Vegas sponsorship and exhibiting opportunities, please contact the Event Director John Richard on John.Richard@prysmgroup.com or 702.707.7627 - extension 6004. Register below to secure your Free Ticket and get access to all important information and updates to the show!
And when it comes to packaging, don’t just take our word for it; check out these articles we used directly as sources to get yourself more informed about stock packaging, custom packaging, and your options in getting the best package for your product:
Stock Packaging VS Custom Packaging: What’s The Difference? - written by Sara Greasley, published by Howtobuypackaging.com
Custom And Stock Packaging - published by transpak