Temu is reshaping global e-commerce with a direct-from-factory model that makes quality goods more accessible and affordable than ever. Launched in the US in 2022 and now operating in over 90 markets, the platform connects consumers to over 600 product categories while offering brands and merchants—large and small—a low-cost, scalable route to global growth.

By eliminating intermediaries and leveraging efficient supply chains, Temu lowers prices for shoppers while improving margins for sellers. Research by the Centre for Economics and Business Research found that UK households could save up to £3,000 annually by shopping on platforms like Temu. Local merchants have also benefited from streamlined onboarding, real-time analytics, and transparent, data-driven rankings.

Temu’s local-to-local strategy is expanding rapidly, with local sellers expected to contribute an increasing share of sales across Europe and beyond. In the UK, for example, local merchants are projected to account for half of all sales by the end of 2025.The approach aligns with the company’s goals of improving delivery efficiency, broadening product variety, and strengthening local businesses and the wider economy.

More than a marketplace, Temu is a platform of possibilities—helping entrepreneurs grow and families make the most of their budgets. With over 100 million users in Europe and top rankings in global app stores, Temu is shaping the future of modern commerce.