Pacific Emblem Company: Innovators in Patches, Emblems & Headwear

Founded in 1985 and headquartered in San Diego, Pacific Emblem Company is a leading private-label manufacturer and importer of patches, emblems, and headwear. For nearly four decades, we’ve set the standard for innovation, offering over 15 distinct patch and emblem processes and an unlimited range of headwear styles, fabrics, and finishes. Our mission is simple: to bring your brand to life in ways that most companies can’t even come close to.

At the helm is Rich S.—better known as “Dr. Patch”—a visionary and creative force in the patch and headwear industry. Under his leadership, Pacific Emblem has earned a reputation as a true pioneer, consistently pushing the boundaries of what branded merchandise can achieve.

Introducing SmartPatch®: The Future of Brand Engagement

One of Dr. Patch’s most groundbreaking inventions is the SmartPatch®—the world’s most powerful and dynamic brand-to-consumer engagement tool.

Here’s how it works:

• Your brand’s logo or image is produced as a patch or keychain.

• Customers receive and interact with the product.

• By downloading the SmartPatch® app and swiping over the patch or keychain, your brand’s message, promotion, coupon, event, or prize instantly appears on their smartphone.

• Even better: Brands can update their message anytime through our proprietary dashboard. Push notifications alert every user in real time, keeping your message always fresh and relevant.

The cost advantage is unmatched. Traditional customer acquisition can run $300–$400 per person. With SmartPatch®, engagement starts at just $3.95–$5.95 per unit, plus a one-time $490 onboarding fee. That means you’re not only keeping your loyal customers connected—you’re driving higher revenue and stronger ROI at a fraction of the cost.