The most successful brand owners are aware of the importance of online product reviews: assessments of products, written (ostensibly by former or current users of products) that are prominently displayed in online shopping environments are the electronic equivalents of trusted word-of-mouth endorsements.
With the bias set toward rapidly expanded online retailing, product reviews will become ever more important in evaluation- to- purchase decisions, to product (and brand) success.
Despite this understanding, it is widely known that some brands resort to posting and promoting inauthentic reviews attempting to increase sales. The pollution of online marketplaces with inauthentic product reviews instills distrust and uncertainty into online retailing.
Every brand suffers when potential customers question the veracity, and value, of reviews. When brands can verify, or certify, reviews, their products and services are more highly regarded.
Using our patented technology, our mission is to grow Revioly to become the de facto certifier of product performance whereby all emerging products and services pass through Revioly’s endorsement system before they are trusted in the online marketplace. Think of FDA for products and services.