Exhibitors

Formulife: Custom Powder Supplement Co-Manufacturing

Formulife is a custom powder supplement co-manufacturer built on a simple, uncompromising belief: always do right by the end consumer. Founded in 2008 by Brandon Smith — who saw firsthand how corners were cut across the sports nutrition industry — and his lifelong friend and business partner Scott Fuhrman, Formulife was created to prove that manufacturing could be done differently. Not Contract. Custom.

That philosophy shapes everything we do. Rather than pushing brands into rigid, one-size-fits-all production runs, we partner with entrepreneurs and established supplement companies to bring their unique vision to life — with the flexibility, expertise, and quality control that true custom manufacturing demands.

What Sets Us Apart

At the heart of Formulife is a 150,000-square-foot, state-of-the-art manufacturing facility staffed by a handpicked team of 200+ employees. Inside, a full-time, in-house laboratory of chemists and microbiologists works alongside our formulation and flavoring experts, giving us the scientific depth to solve complex product challenges and the creative range to develop standout flavors that keep consumers coming back.

We work with brands at every stage — from first-time founders launching their very first product to established companies scaling toward nine-figure revenue. Our flexible run sizes (starting at a 5,000-unit MOQ) mean we can support a business at nearly any size, without forcing a "get big or get lost" dynamic common elsewhere in the industry.

Formulife's strength also comes from relationships built over more than 15 years: a close-knit internal team with deep institutional knowledge, and loyal, long-term partnerships with some of the best ingredient suppliers in the world. That stability translates directly into consistency, reliability, and quality for every brand we manufacture for.

Our Capabilities

Formulife specializes in custom powder supplement formulation and manufacturing, covering categories such as protein powders, pre-workouts, greens and superfood blends, hydration and electrolyte products, and other functional powder formats. Our team supports brands through every step of the process — formulation development, flavor creation, ingredient sourcing, lab testing, production, and packaging — all under one roof.

Our Mission

Since day one, Formulife has operated on the belief that the end consumer always comes first. That means no shortcuts, no compromises on quality, and no settling for "good enough." Whether we're helping a founder bring their first product to market or supporting a national brand's next big launch, our goal is the same: deliver exceptional products that build trust, drive loyalty, and help our partners grow.

Formulife: Not Contract. Custom.