Book a Meeting at the Show
After years of watching his once active sister struggle with poor sleep, made worse with antidepressants, anti-anxiety meds and sleeping agents, BrainLuxury Co-Founder and Chairman, Axel Bouchon, decided to take matters into his own hands. Using his experience in biochemistry and neurological brain development, he tested ways of supplementing foods to help induce deep sleep, developing a nutritional supplement. Seeing the life changing effects it had for his sister, he knew he needed to bring this product to the market.
Fascinated by the effects of this product and motivated by the gap in the sleep supplement market, co-founder Hermann Schützinger, with an extensive background in the consumer goods industry, understood the importance of helping people sleep. The journey to market was not easy; the natural sleep supplement needed to be innovative and accessible, made using multi-million dollar equipment to manufacture it in a way that was animal friendly and gave product stability.
The partnership led to a trailblazing, market-disrupting sleep supplement as an alternative to melatonin without preservatives, gluten or added sugars. A tasty, effective and natural way to promote deep sleep and improve daytime focus. The winning combination of these two minds gave life to BrainLuxury.