Born from a desire to empower women with curly hair to love themselves from the inside out, Black-owned & operated Be Kekoa was created to offer those with curly and textured hair clean, effective alternatives to one-size-fits-all hair products. From a clarifying shampoo to deep conditioners, Be Kekoa offers a full line of curly-hair-empowering products designed to encourage women to rock their natural hair unapologetically.
Be Kekoa means “warrior” in Hawaiian and that is exactly what we embody from our products to our people. For us, being a fierce warrior means we’re not here to fit in. We’re here to disrupt the hair care industry by creating our own seat at the table. You won’t see us using trendy buzzwords or making unnecessary claims. We stick to the basics and let our services and products do the talking.
A leader and authority in curls in the global curl community, Brandie Kekoa is a 3rd generation haircare professional following in the footsteps of her aunt and grandmother. In 2011, she took a leap of faith and created what’s known today as the Be Kekoa salon and healthy haircare brand.
At the center of Be Kekoa is the ethos that women with curly hair deserve real solutions—even for the toughest curly hair problems. Be Kekoa’s salon professional-focused product line is full of clean, natural, and hydrating ingredients.