Ashunta Sheriff Beauty is not just another beauty brand—we are a skin-conscious, performance-driven line rooted in inclusivity and innovation. Founded by celebrity makeup artist Ashunta Sheriff Kendricks, our formulas are designed to merge the best of skincare and makeup, creating products that not only look beautiful but also care for the skin.

Our commitment to clean, vegan, and cruelty-free beauty has made us a trusted name in the industry. Recognized by O, The Oprah Daily and honored as a Marie Claire Game-Changer Award winner, Ashunta Sheriff Beauty is a proven disruptor in the marketplace.

At White Label Expo, we’re excited to connect with retailers who are ready to bring cutting-edge, award-winning products to their customers. From viral must-haves to timeless essentials, our line is built to meet the needs of today’s diverse, savvy beauty consumer.

Visit us at Booth #W104 and discover why Ashunta Sheriff Beauty is the brand buyers and customers can’t stop talking about. Let’s build partnerships, grow communities, and write the next chapter of beauty together.