Revolutionary Cleaning Technology

Winter sickness season is here — and most homes aren’t actually cleaning the places that matter most. In this Local on 2 Nashville segment Autumn Ryan, Founder and CEO of SoRite Company, breaks down the biggest cleaning misconceptions people make during the winter months and explains how germs really spread inside our homes. From high-touch surfaces like cabinet handles, remotes, and light switches to overlooked problem areas like blankets, carpets, shoes, vehicles, and electronics — Autumn explains what needs to be cleaned weekly, and why. She also dives into one of the most misunderstood parts of disinfecting: dwell time. Many disinfectants require surfaces to stay wet for several minutes to actually work. SoRite Disinfectant is a hospital-grade cleaner, sanitizer, and disinfectant with a 15-second kill time — making it one of the fastest disinfectants on the market, while remaining non-caustic, non-corrosive, and safe for families and pets. With over 25 years of hands-on cleaning industry experience, Autumn designed SoRite to work in real homes and real environments — without harsh chemicals, surface damage, or unnecessary exposure. Watch the full segment to learn how to clean smarter this winter and stop sickness from spreading where you least expect it.