The health and fitness industries are experiencing unprecedented growth, and specialized pre-workout supplements are at the forefront of this expansion. Sales of these products are rising exponentially, creating a timely opportunity to add a high-quality pre-workout supplement to your product line—or launch a new brand using the EVI streamlined process.

The sports nutrition market is being fueled by several powerful trends:

• Rising Health Awareness: More consumers are prioritizing fitness and wellness as part of their lifestyle.

• Growing Participation: Gym memberships, home fitness programs, and recreational sports are all on the rise.

• Broader Consumer Base: Once aimed at elite athletes, sports nutrition now appeals to everyday fitness enthusiasts and health-conscious individuals.

• Technology Integration: Fitness apps and wearable devices are driving engagement in nutrition tracking and performance optimization.

• Product Innovation: Consumers are demanding clean-label, plant-based, and functional ingredients that align with evolving preferences.

• E-commerce & DTC Growth: Online retail and direct-to-consumer models are making sports nutrition products more accessible across demographics.

Together, these forces are reshaping the market and creating fertile ground for innovative pre-workout supplements that meet the needs of today’s diverse, tech-savvy, and health-driven consumers.