Exhibitor news

How do you remove your make-up? This is the question we asked hundreds of women and, according to their feedbacks, it turned out that most of them use makeup remover wet wipes. However, according to the interviewees, these tend to dry out quickly after the pack has been opened and, due to the preservatives, if used every day they can cause irritation and dehydrate the skin. “For the well-being of the skin,” Erika Favero, CEO, confirms, Turati Idrofilo has invented SMAKE-UP by Cotton Plus, an Italian-made global innovative product for  which we have obtained the patent for industrial invention. SMAKE-UP by Cotton Plus is the first dry make-up remover wipe made from pure cotton, with a heart of cleanser and valuable active ingredients but without preservatives, which is activated with a few drops of water. SMAKE-UP removes make-up, cleanses and takes care of the skin thanks to the moisturizing and nourishing ingredients without the need to add creams for the night. Clinically and ophthalmologically tested, ideal for every type of skin, SMAKE-UP is the right and very practical solution at home, when travelling, at the gym or wherever you want.