Design That Demands Attention

 

Packaging That Gets Noticed, Then Forgotten

Most bags don’t go further than the store exit. They’re single-use, generic, and easily forgotten. They carry your purchase, then disappear. For high-foot-traffic stores like Game, that’s a missed opportunity. What if the bag could do more? Make customers feel seen, reflect a proudly South African identity! Turn every checkout into a moment. That’s exactly what Game set out to do.

 

 

The Laminated Shopper Problem

Game runs over 100 stores across South Africa. With that kind of foot traffic, the potential for brand visibility is massive, but their bags weren’t keeping up.

What wasn’t working:

• Plastic bags with zero impact beyond checkout
• No visual excitement or collectability
• Low customer retention after the transaction

 

Design in Action: What Makes It Work

Game embraced vibrant, proudly South African designs, then laminated them for strength and long-term use.

✅ GRS-certified laminated non-woven material

✅ Iconic designs: wildlife, Ndebele, and Table Mountain

✅ Large capacity with reinforced handles

✅ Hot pink Game logo = instant recognition

Seen in stores: The bags hang proudly near every checkout lane, instantly catching the eye and driving impulse purchases.

 

The Big Fix: A Shopper That Turns Heads

These bags aren’t just practical, they’re collectible.

• Different artwork per design encourages repeat purchases!
• Customers choose popular bags that reflect personal taste or national pride
• The aesthetic aligns with Game’s energetic tone and inclusive customer base

A bag that shoppers would be proud to carry beyond the store, and they are.

 

 

Made to Be Seen

Retail is visual, when customers scan a store, they notice what pops. These laminated bags act like mini billboards. Whether slung over a shoulder or packed into a boot, they spread Game’s brand into everyday spaces, parking lots, taxis, office kitchens. That visibility reinforces loyalty without spending more on ads.

Before

• Single-use plastic bags
• No standout visuals
• Missed brand impressions

After

• Laminated bags
• Spotted in car boots and grocery runs
• Better basket sizes, stronger brand recall

 

 

Want the Same Results in Your Stores?

We help retailers across Africa design and deliver reusable shopper bags that:

✔ Match your store identity

✔ Inspire impulse buys

✔ Reduce plastic

✔ Drive loyalty

Whether you’re a fashion retailer, grocer, or general merchandiser, your bag can do more

 

 

FAQs

• What materials are used in Game’s bags?

Laminated non-woven polypropylene with recycled content.

• Can I request South African-inspired artwork for my brand?

Yes. We offer full custom design to align with your regional and brand themes.

• Do laminated bags last longer than non-woven?

Yes. Laminated bags typically last 5–10x longer and are water-resistant.

• How can bags drive revenue in-store?

They increase average basket size and serve as paid add-on products that also promote your brand post-purchase.

 

 

For Game, the bag isn’t the afterthought

Game didn’t just change their bag, they changed how customers experience their brand. A small shift in packaging turned into a major win for visibility, loyalty, and in-store sales.

Your bag doesn’t have to be an afterthought. It can be the thing that sets your brand apart.

Ready to design yours? Let’s design a bag your customers won’t forget.