Over the past year, Shopify has been investing heavily in AI. Both inside the company and through their web services. They offer own brand and third party AI do you can get the best tools on the market.

AI on the Inside

An Internal memo was sent out by the CEO, Tobias Lütke. Which he then leaked on X (formerly Twitter) on April 7th: 

 

The TLDR is that Tobias wants AI to be everywhere and integrated into everything that everyone does at the company. This is most prominently seen through his approach of giving all employees access to all the cutting-edge AI tools, even if they are not directly relevant to that person's department. He also set a rule that before hiring any new employees, they need to check if an AI service can achieve the same success as a new hire. Furthermore, all the current employees need to integrate AI into their workflow. Finally, he reassured that this rule is for everyone, including himself.  

This new standard for AI adoption is groundbreaking and has had some skepticism, but as Tobias says (discussing AI), “It’s a tool of all trades today… I don’t think it’s feasible to opt out of learning the skill of applying AI in your craft.”. This ambitious move may start a ripple effect of other companies adopting AI to this level. The main issue with this vision for the future, for some people, is that he is putting AI before humans, which is scaring some regarding reduced employability. Although in theory it should lead to a sleeker, more optimised workforce. 

AI for the consumer

Shopify has over 8,000 apps to help people use their services, both to sell and to buy. This has allowed access to e-commerce for over 170 countries, and their platform holds 10% of all US e-commerce. A large portion of focus for AI optimisation on their site has been put into the customer experience. With a universal cart that allows customers to put items from multiple suppliers into the same cart, and an AI-enabled catalog for easier discoverability of products. This is accompanied by predictive AI to anticipate customer demand and optimise inventory, and allows visual and audio searching. They have also implemented AI-powered tailoring of sellers' pages that help write product descriptions, marketing content, and blog posts. Alongside, chatbots to help with any queries, to save the seller time.

Cream of the AI crop

Shopify Magic is their own AI suite that can do a whole range of things. It offers content generation for product descriptions and marketing materials. Also, it can provide AI-driven analysis for businesses to better understand trends in their own sales. Its other major use is to create and manage photo galleries and video content from your media library. Their other main AI assistant is Shopify Sidekick, which helps automate business processes and helps with insights into how sellers can manage their store more efficiently.

https://apps.shopify.com/ 

 

To pair with all that Shopify puts out, they have a third-party app store where you can get specialised apps for specific purposes.

Customer Support: 

• Tidio
• Gobot
• Ochatbot

Marketing: 

• Klaviyo
• Wiser
• Incharge

Content Creation:

• CreatorKit
• Minta Video
• DALL-E 3

Analytics:

• Polar Analytics 
• By the Numbers
• Supermetrics

What this means for you 

Whether you are using Shopify to buy or sell, there is an AI tool to make your life easier and optimise your interactions. Shopify is one of our VIP Attendees at White Label World Expo, so whether you are exhibiting or visiting our event, they are great to reach out to to improve your e-commerce capabilities.

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