Exhibitions are one of the best ways to generate new leads, learn from industry experts, and grow your business. This is due to the face-to-face nature of exhibitions. This is backed by numbers as well. With 76% of visitors making new purchasing decisions or reinforcing old ones, and the amount of time you get with customers in just one day equates to 660 broadcast adverts.

This guide will show you how to make the most of the leading retail and e-commerce product sourcing event.

 

Pre-show and Post-show  

 

Pre-show marketing is arguably more important than your time at the show. If people don't know that you are there, then you are relying on them walking past for leads. This also goes for your post-show follow-up. There is no point getting all those new customers if you don’t secure their business after the show.

 

We help you reach out on social media with a tailored marketing toolkit and a microsite that stays on the website after the show finishes. Both of these give your customers ways to interact and contact you before and after the show passively. Whilst also gathering momentum for the show and putting you on the map.

 

 

Your stand is your brand

 

The first thing people see at the show is your stand. It doesn’t matter how good your product or service is or how convincing your salespeople are. If you stand doesn’t look appealing, people won’t want to come over. Whether it is a bespoke design, an interesting game, or a unique setup, you have to make yourself stand out.

 

We can help you reach your peak with your stand design, or you can do it alone if you have a certain image in mind. People don’t want to see old office chairs and wires all over the place. It is important that you reflect the level of your business in every aspect of your stand. If you skimp out here, people will notice.

 

 

What if it goes wrong?

 

It won’t. With 20 years of experience and a designated account manager, we will put you in the best possible position to sell your product to customers. No issue is too big or small to stop us from helping you through it and making sure you are ready for the show. It is important to be focused on the customers and your objectives for the show rather than the logistics of setting up your stand. Leave that to us.

 

If you are interested in exhibiting

If you are interested in visiting