Did you know that Business Show Media, the organisers of The Business Show, run a variety of exhibitions? Not only does Business Show Media have an international presence and reputation - with shows in London, Miami, Las Vegas, Singapore, and Sydney - there are multiple shows at each of these locations, all targeting a specific sector. 

 

We understand that businesses that are new to exhibiting and are curious about joining us might not know which show is the right fit for them. So, read on for a Business Show Media exhibition recap and find the right show for you.

 

A UK Business Guide to Selecting the Best Exhibition to Exhibit At

 

Here are our shows, their target audiences, what they gain from attending, and how businesses can benefit from exhibiting at them. If you’re looking to attend a UK business event for SMES, these are our options:

Who Should Exhibit At White Label World Expo?

White Label World Expo London is the UK’s largest white and private-label event. The show was recently acquired by Business Show Media, alongside the below three exhibitions. White Label World Expo 2025 was attended by 16,000 people, the largest white label show yet. 

 

Attendees are online retailers, resellers, and brands looking to source their next best-selling product. They can discover product ideas, test or try them for themselves, and get the true product experience before committing to a mass purchase. When attendees know they can trust a product and have their questions immediately answered by a knowledgeable exhibitor, they can commit to making large-scale purchases with clearer understanding. 

 

Exhibitors at White Label World Expo gain a platform to showcase their products to interested, dedicated brand owners who are actively looking for new products, suppliers, and services. It gives businesses a chance to get face to face with buyers. Ultimately, it creates a unique experience to increase brand visibility with the perfect people, increasing exposure and showing off your products in exactly the right place. 

 

Find out more about exhibiting at White Label World Expo here. 

 

Who Should Exhibit At Retail Supply Chain & Logistics Expo?

Retail Supply Chain & Logistics Expo provides a hub for all things supply chain, helping retailers stay ahead of expectations and demand with a seamless warehousing, distribution, and transportation system. 

 

The show attracts logistics professionals looking to sharpen their operations. It's a key opportunity to build valuable relationships with suppliers and service providers who can strengthen every link of their supply chain. Attending provides retail professionals with valuable connections and information that will assist them in staying ahead of the curve of a demanding industry. Getting hands-on with innovations in person is unmatched when it comes to understanding value. 

 

Exhibitors can display their products and services to interested buyers, generating high-quality valuable leads that are field-specific whilst increasing their exposure with all attendees.

 

Find out more about exhibiting at Retail Supply Chain & Logistics Expo here. 

 

Who Should Exhibit At E-commerce, Packaging & Labelling Expo?

E-commerce, Packaging & Labelling Expo brings together retail experts interested in improving their packaging and e-commerce capabilities with the latest innovations. 

 

Attendees come from across the retail landscape looking for the chance to explore and test packaging innovations, track emerging trends, and uncover practical business solutions. From independent online sellers to major retailers, the event attracts decision-makers ready to invest. They’re seeking tools that streamline workflows, automation that saves time, sustainable packaging that genuinely performs, and design-led solutions that stand out.

 

Exhibitors benefit from meeting buyers face-to-face, answering questions instantly, and cutting through the usual digital communication barriers. They can showcase products to a highly targeted audience, build long-term growth, strengthen brand awareness, and form strategic connections that last.

 

Find out more about exhibiting at E-commerce, Packaging & Labelling Expo here. 

 

Who Should Exhibit At Smart Retail Tech Expo?

Smart Retail Tech Expo is a dedicated event to engaging with the modern consumer and scaling businesses with innovative retail technology and forward-thinking partners. 

 

Attendees work in retail and attend for the opportunity to get ahead of trends, innovate their work, and drive growth. Whether as an independent retailer or part of a global chain, there’s something new and cutting edge waiting at Smart Retail Tech Expo. 

 

Exhibitors at the show can demonstrate how their newest products, services, and developments can help retailers pioneer their practices. By exhibiting, they have the chance to give live demonstrations, connect face to face, and build connections. All of this lets them take their service from the theoretical to the real to the exact customer base they need to reach. 

 

Find out more about exhibiting at Smart Retail Tech Expo here.

 

Who Should Exhibit At International Franchise Show Expo?

The International Franchise Show London runs separately to the rest of the shows on this list. Over two days, the show hosts the UK’s biggest selection of franchises, providing free access to over 250 exhibitors. 

 

The target audience is individuals exploring franchising with the intent of becoming their own boss. It gives them the chance to explore all their options and get immediate answers to their questions. 

 

For franchise-owners, there’s no better place to exhibit. Showcase and advertise your franchising options to interested entrepreneurs with buyer intent, generating high-quality leads in the process and getting your brand name there. 

 

Find out more about exhibiting at the International Franchise Show here. 

 

Who Should Exhibit At The Business Show?

The Business Show is the biggest business event in Europe. It is our flagship and longest-established event in our portfolio, running for over 25 years. Its reputation stands for itself, attracting industry-experts and business celebrities. 

 

The Business Show’s audience is entrepreneurs and SME owners. Each year, the show attracts 25,000 people looking for services, products, and solutions that help them start or scale their business. Attendees can attend seminars, speakers, keynotes, and more to inspire their upward trajectory. Whilst doing this, they walk the show floor, meeting with exhibitors, networking, finding answers to their pain points. 

 

Exhibiting at The Business Show is an ideal step for businesses that provide solutions, services, and products to SMEs and other enterprises. Exhibitors have the chance to generate long-lasting connections from a warm audience, cut through the online noise to gather exposure in the right crowd, and create momentum in slower months.

 

Find out more about exhibiting at The Business Show here. 

 

 Who Should Exhibit At Going Global Live Expo?

Going Global Live runs directly alongside The Business Show, it is the largest event for taking business worldwide in the UK. Attendees are SME owners and senior decision makers looking to take their business across borders, either to a specific location or an unspecified market, in the short-term or long-term. They are looking for connections, insight, advice, and services to assist with this new stage of scaling. 

 

Exhibitors offer international services that provide ease to globally expanding businesses. Whether via logistics, export services, translation, or globalisation, if your company helps businesses take their work internationally, Going Global Live is a fantastic opportunity to increase your brand awareness. The human touch can be extra important when considering the goal of Going Global Live, with so much planning and preparation happening behind closed doors, in-person connection and conversations can make the difference between a customer choosing your service. 

 

Find out more about exhibiting at Going Global Live here. 

 

Exhibit Your Business With Business Show Media

 

Exhibitors at our shows benefit from longstanding experience and a strong understanding of what makes an exhibition successful. In 2025, 71% of exhibitors rebooked for 2026. 

 

In the lead up to the show, each exhibitor gets their own account manager, dedicated to assisting them through the process, alongside a website listing and showguide inclusion, reaching thousands of readers. With preparation and the right pick, exhibiting could change the future of your business. 

 

Which show do you think is the best fit for you? Enquire today and find out more about how exhibiting can help you. 

 

Feel free to give us a call if you want to exhibit and are still unsure which show is the right fit for you, we’ll be happy to discuss your business and set you up to have the best exhibition possible.