In this session you will learn how to leverage new technologies in the direct mail space to not only increase traffic to your site, but significantly increase your conversion rates. 

I will cover the breadth of data associated with postal addresses, how to write copy that gets results and then how to combine direct mail with digital marketing to take your marketing to the next level.

You will walk away with information you can use immediately to start increasing your sales.

Discover how private label cleaning chemicals can unlock higher margins, recurring revenue, and stronger customer loyalty. Learn practical ways to create customer stickiness, bundle offerings, and stand out by competing on value—not price.

Featuring insights from Ed Jacob of MISCO Products, this session shows how to build a private brand that drives sales, strengthens your market position, and helps future-proof your business with actionable, real-world strategies.