Shopping has undergone a dramatic transformation—while it now offers speed and convenience, this has come at the expense of joyful, inspirational experiences. In this keynote, Caroline Orange-Northey, Director of Retail at Pinterest UK, explores how the future of shopping is inherently visual and how personalisation is the key. Attendees will learn how Pinterest’s cutting-edge visual search and inclusive AI tools are bringing back the joy, inspiration, and individuality consumers crave. From interactive shoppable content to highly personalised feeds, Pinterest empowers users to curate, discover, and act on their aspirations like never before. Brands and retailers will gain insights into how they can participate in this “joy revolution”—and connect more meaningfully with shoppers in a world where the journey, experience, and personal relevance matter just as much as the transaction. Leave with practical strategies to make your products more discoverable and to add genuine delight to every step of the online shopping experience.