This session explores how TikTok is redefining product discovery and driving real commercial outcomes through creator-led content. You’ll learn how TikTok Shop blends entertainment with ecommerce, enabling brands to turn moments of inspiration into instant conversion. From shoppable short videos to live shopping and the power of community creators, we’ll unpack how discovery commerce works — and why it’s reshaping how the next generation shops. Perfect for brands, marketers, and ecommerce teams looking to understand the future of social commerce from the platform at the heart of it.