Most brands don't fail because of bad products or lack of ambition - they fail because of the decisions made around them. 

Whether you're launching new SKU's, managing suppliers, or preparing for Q4, growth often hinges on the quality and speed of decisions behind the scenes. Yet most scaling businesses struggle with the same challenge: making the right calls, fast, with imperfect data and inflexible tools. 

Effective planning is the foundation of sustainable growth - but it's not just about forecasting or inventory. It's about understanding how every decision ripples across your supply chain, cashflow, and customer experience. 

In this session, Anaplan co-founder Michael Gould explores why decision-making is so hard to get right at scale - from siloed data and rigid processes to tools that were never built for fast-moving product businesses. You'll hear why even experienced teams struggle to adapt, and why conventional planning systems often slow them down instead of speeding them up.  

We'll also cover how to think critically about the tools you rely on - are they helping or hindering your planning process? And what to look for in nay future solution to ensure it supports flexible, faster decision-making.

This session is grounded in real-world experience and offers you a chance to rethink how your business plans. You'll leave with practical ways to improve the decisions driving your growth. Founders, operators, and growth leaders navigating the messy middle: this one's for you.