Direct Mail Crash Course for eCommerce
Think direct mail is dead?
Not even close. As a matter of fact, it is performing better than ever. When you look at the massive amounts of digital advertising, email and SMS messaging, that we are bombarded with today, direct mail is actually a welcome alternative and people are responding so well that direct mail has become one of the highest ROI marketing mediums available.
In this session you will learn everything from planning, to lists, creative, production, integration with digital and then metrics all in about 30 minutes.
Keith Goodman, the speaker, has been in the business for over 30 years and prior to that, he successfully used direct mail in the technology and entertainment industries for years. He has spoken at 100's of conferences and seminars over the years and has helped thousands of attendees increase the profitability of their businesses by incorporating his ideas.
Don't miss tis event.